Gmail Priority Inbox Sorts Your Email For You. And It’s Fantastic.

The beauty of the system lies in its simplicity — it’s nearly as easy as Gmail’s one click spam filter. There’s almost no setup: once it’s activated on your account, you’ll see a prompt asking you if you want to enable Priority Inbox. You can choose from a few options (the order of your various inboxes and if there are any contacts you’d like to always mark ‘Important’) but don’t have to setup any rules or ‘teach’ Gmail what you want it to mark important. It just works, at least most of the time.

Of course, this introduces a new dynamic to the way a lot of people are going to be reading email. Email intros will become ever more important, because you’ll want to ensure that your message gets marked with coveted ‘important’ tag.  It also has much broader implications. Increasingly, content will be displayed to you based on its importance rather than its time stamp — not just when it comes to browsing email, but for social networks and other content as well.

Priority Inbox will be rolling out to Gmail and Google Apps users alike over the course of the week. Read more at techcrunch.com